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Lot #747: ANDY WARHOL - You're In - Spray paint on Coca-Cola bottle

Lot #747: ANDY WARHOL - You're In - Spray paint on Coca-Cola bottle

Pre-auction estimates:  $18000/20000
Sale price: $14,940.00


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Artist: Andy Warhol (American, 1928 - 1987).
Title: "You're In [aka "Eau d'Andy"]".
Medium: Spray paint on Coca-Cola bottle.
Date: Composed 1967.
Lot Note(s): Signed with the initials on the bottle cap. Very small edition size. Near fine condition with no notable issues. Initially accompanied by partial adhesive with title and signature, since misplaced/lost, not part of edition, image supplied for reference, not part of lot. Dimensions: 20.3 x 6.4 x 6.4 cm (7 7/8 x 2 1/2 x 2 1/2 in.). Very scarce: we could find only nine examples offered at major auction houses in the past 12 years. Another example sold as high as $121,000 (Christie’s New York, May 14, 2008, lot #238). More recent sales include $88,980 (£57,500) at Christie’s London, September 25, 2014, lot #117 and $56,250 at Phillips, November 12, 2013, lot #185. Literature/catalogue raisonne: O'Connor and Liu, Unseen Warhol, Cologne: Taschen, 1996, page 120; Frei and Printz, The Andy Warhol Catalogue Raisonné of Paintings and Sculptures 1964-1969, London: Phaidon, 2004, vol. 2B, number 1937.12. Provenance: Originally acquired from the artist by a Factory insider; thence to her son; thence Gallerist, Sweden; thence Private collection, Paradise Valley, Arizona. Exhibitions: Long Beach, University Art Museum, California State University, The Great American Pop Store: Multiples of the Sixties, August 26 - October 27, 1997, then traveled to Zimmerli Art Museum (November 22, 1997 - February 28, 1998), Baltimore Museum of Art (March 25 - May 31 1998), Montgomery Museum of Art (June 27 - August 23, 1998), Weisman Art Museum (September 18 - December 13, 1998), McNay Art Museum (January 18 - March 14, 1999) Josyln Museum of Art (October 23 - January 9, 2000), Lowe Art Museum (February 3 - March 26, 2000), Toldeo Museum of Art (June 4 - August 13, 2000) (another example exhibited); Melbourne, National Gallery of Victoria, Andy Warhol | Ai Weiwei, 11 December 2015 - 24 April 2016 (another example exhibited). Comment(s): Comments: 'What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Cokes, Liz Taylor drinks Cokes, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.' (A. Warhol, ‘The Philosophy of Andy Warhol’). Warhol's ‘You're In’ personalized the readymade classic Coca-Cola bottle with a lustrous coat of silver spray paint and his characteristic initials emblazoned on the bottle cap. A Pop Art reinterpretation of the Duchampian ready-made is illustrated through the use of a real Coke bottle. It is an icon in the Warholian pantheon of famous names and brands and stands alongside the Campbell's Soup Can and the figures of Elvis Presley and Marilyn Monroe as a quintessential icon of America and the twentieth century. Warhol’s fascination with the metalizing of everyday objects began in 1967 with his “silvered bomb.” His next collection of silver spray painted objects, done in the same year, was his Coca-Cola bottles. They made their visual premiere on the poster for the Museum of Merchandise for an exhibition produced by The Fine Arts Committee of the Philadelphia YMHA. The poster advertised Warhol’s Coca-Cola bottles as being filled with toilet water and mischievously (rakishly?) entitled “You’re In.” The outwardly shiny and slick bottles were, however, actually filled with “Silver Lining,” an inexpensive cologne. By suggesting that the Coke bottle was filled with urine and presenting a cologne that had a cheap scent, Warhol seemed to defame the product that all Americas shared. Coca-Cola, however, was not amused and demanded that their production and sale be halted. This work encapsulates Warhol’s profound and unparalleled ability to both retain and destroy the commercial identity of the everyday object [courtesy Phillips, London & Christie’s, London]. Images copyright © Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York. [29276-19-12000]
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